Lever Ayush were looking to extend their franchise to foods, using ayurvedic principles to create a menu of breakfast mixes. The design challenge required us to stay in synergy with Lever Ayush’s well-received personal care range, while communicating 5000-year old, Ayurvedic food wisdom and including strong, appetite appeal.
The designs build on the harmony and natural balance that the foods represent through evocative images of whole grain and exotic spice that leave you chanting, ‘Mmmmm.’
