Tea-a-me were looking to enter the Indian market with premium teas and infusions for the urbane and well-travelled. The long line-up of brews offered ample space to explore the possibilities of the beverage.
To help the brand compete in a crowded category, we created a strong, visual identity that stood out on the shelf. Colour and typography were the building blocks of the brand’s architecture and were used to create visible variants by mood and personality, with each pack offering a compelling, new reason to reach out for a great cup of tea.
